Coaches, Leaders and Transformation Seekers
Are you ready to master the skills of real change, awaken your authentic self, and create a mindset that transforms not just your life, but the lives of everyone you work with?
(Without feeling burnt-out, trying to do it all alone, or endlessly searching for the missing piece!)
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Do you want to dramatically expand your impact, influence and income by learning proven NLP tools, developing a mindset that lasts a lifetime, and creating deep change in every area of life?
Coaches, leaders and transformation seekers, does this sound like you right now?
- You’ve been developing yourself for years, yet you’ve plateaued. You know you have untapped potential but can’t seem to break through to the next level.
- You’ve read the books, been to the seminars, maybe even done some training — but you want the real skills that get results, not just information.
- You recognise you have limiting beliefs and hidden patterns that hold you back. You see them in your clients or team too.
- You’ve tried different approaches but haven’t yet found the “difference that makes the difference yet.”
If this sounds like you…

The NLP Pathway to Transformation:
Over the last 20+ years I’ve developed a way of teaching NLP that is experiential, embodied and transformational — so you don’t just know the tools, you live them. My focus is to help you build the mindset, skills and identity of a powerful change-maker.
We do this through a proven pathway based on the internationally recognised NLP certification levels, combined with the 5 Levels of NLP Change.
- Step 1: NLP Foundation
Gain a clear understanding of how the mind works and how language shapes reality. Learn simple tools you can use immediately to improve communication, shift your state, and help others feel understood. - Step 2: NLP Practitioner
Develop practical, powerful coaching and communication skills. Learn to break patterns, reframe perspectives, and guide others toward meaningful outcomes in life, business, or relationships. - Step 3: NLP Master Practitioner
Go beyond techniques into identity, values and purpose. You’ll master advanced change models, systemic thinking, and the ability to work with the deeper structures of belief. - Step 4: NLP Trainer
Learn to teach, present, and lead transformational experiences. Develop the skills to hold a room with presence, create powerful group learning, and inspire action. - Step 5: NLP Master Trainer
Train the trainers. At this level, you’re not just using NLP — you’re contributing to its evolution. Mentor others, refine your own style, and create your legacy in the field.
If you’re ready to make next year the year that you finally overcome the mindset blocks that have been keeping you stuck and you’re ready to radically expand your influence, impact and income potential…
WHO ARE WE?
We’re Gene and Tristan, founders of the 10x Model and Master Trainers of NLP.
Gene was the first certified NLP (Neuro Linguistic Programming) trainer to live and work in Europe, and co-founded the first NLP Institute in Europe. He went on to mentor many of the founders of the first national NLP Institutes in Europe. After finishing his PhD in leadership and organisational development in Oxford, he co-founded a successful, publicly listed, life sciences company in Silicon Valley.
He has worked with global leaders in the sustainability movement, and supported Fortune 500 senior executives to take their companies to new levels of self and organisational performance.
Tristan has run certified NLP programmes and retreats around the world in the likes of South African townships, Goa, Mexico and Ibiza. He wrote the book “A Personal Guide to NLP: Change Your Thinking, Change Your Life” and currently runs a number of online and offline certified coaching programmes. He coaches individuals around the world who are committed to becoming the best version of themselves and making a demonstrable and lasting impact in the world.
He previously ran a property investment business that he scaled to £100,000 a month turnover and a team of 14 within a few years. In the wake of the 2008 financial crisis, he followed his passion for coaching and travel, moved to India and subsequently Ibiza, where he now lives and runs retreats.
Together we’ve created the 10x Programme, empowering leaders, entrepreneurs, coaches and visionaries to unlock their full potential.
Making the leap from the corporate world to running my own business was one of the most transformative decisions of my life. It was a journey toward freedom, but also one filled with personal and professional challenges. I first met Tristan about 15 years ago when I began my NLP journey at his “NLP by the Sea” events in Bournemouth. At the time, I was navigating massive personal change, and Tristan’s coaching and courses became a really important part of my transition.
Over the years, I ‘ve had the privilege of being coached by Tristan and attended many of his NLP courses and retreats, including retreats in Ibiza where he famously captured my words “Wow…what a week. I come home tomorrow with a head full of insights, a heart full of love, a soul full of knowing and a stomach full of food!”
His unwavering support and deep expertise led me to become a certified NLP Master Trainer. Over the last decade, I’ve worked with some of the world’s top brands, coaching at the highest level, facilitating leadership development and empowering executives and teams to embrace and drive change in profound ways that ripple out way beyond the organisation or individuals.
Tristan has an incredible ability to hold space, ask the right questions, and work his magic both in coaching sessions and during retreats. Much of my coaching style is inspired by Tristan. His unique approach has had a profound impact on my personal growth and life, and I now pass on that same deep, transformative experience to my own clients.
Thank you, Tristan, for everything you’ve taught me over the past decade. Here’s to the next decade and chapter of our lives.
Louise S, NLP Master Trainer, Beyond Belief
Life has a way of presenting challenges that push us to grow, heal, and transform. Over the past four years, my journey with Tristan—through his coaching, NLP programs, and retreats—has been nothing short of life-changing. Each experience has left me with profound insights, a renewed sense of purpose, and a deeper connection to myself and others.
Tristan’s steady presence, unwavering support, and exceptional ability to hold space have guided me through moments of deep self-discovery and healing. He has a gift for asking the right questions and creating an environment where true transformation unfolds naturally.
Tristan’s unique approach has not only shaped my personal growth but also inspired the evolution of my professional path. As a leadership coach working with global brands, I now integrate the transformative depth I’ve experienced with Tristan into my work, empowering executives and teams to embrace meaningful change.
What sets him apart is his ability to go beyond teaching concepts—he creates an experiential journey that resonates on a profound level. For this, and for the countless lessons he’s shared, I remain deeply grateful. Thank you, Tristan, for your guidance, your wisdom, and for showing me how to create a ripple effect of transformation in the lives of others.
Jo B, Leadership Coach, Business English Trainer, Consultant

If your goal in 2025 is to…
- To create exponential growth in all areas of your life
- To feel truly abundant and awakened with a sense of passion and purpose
- To shift from a mindset of struggle to one where you awaken your authentic self and catalyse your vision
Then book a FREE call below
Talk soon
Gene & Tristan

